Social media marketing is the use of social media platforms and websites to promote a product or service. In order to enhance and strengthen further our existing strategies, Fr Sunil Varghese, Director of ST PAULS/BYB Marketing and Sales, has embarked on a new project to make our products more visible and attractive on some of these platforms.
Br Atish Tete, one of our Juniors from Pune community under the guidance of Fr Sunil has taken up the challenge of preparing short-duration videos explaining the contents of our books for public viewing. Br Tete, after a short online training programme in video production, has been involved in video editing as a hobby and has done some excellent videos on various themes.
Recently on the request of the diocese of Pune, he along with Br Arun Arogyaraj has taken up the responsibility of producing two videos for Bishop John Rodrigues of Pune, and Fr Benjamin, OFM, Cap. for presenting four of the Vatican ll documents in parishes and institutions as a preparation for the Jubilee Year 2025. The work is in progress.
The youthful dynamism and creative initiatives of our Juniors are admirable and praiseworthy and their great potential will be an asset for the growth and expansion of our apostolate in the Province.