“It is more important to know the people with whom you work than the work itself,” said Ambi Parmeswaran, delivering the keynote address at the inaugural ceremony of the Academic Year 2017-18 at St Pauls Institute of Communication Education, Mumbai, on Wednesday 19 July 2017. The inaugural function started with the traditional lighting of the lamp by the dignitaries Mr. Ambi Parmeswaran, Chief Guest, Fr (Dr.) Devasia, Director General of Apostolate, Fr (Dr.) Dominic Savio D’silva, Director of SPICE, Ms. Margaret Da Costa, course director of Advertising and IMC, and a student representative. A video “Where the mind is without fear” by Rabindranath Tagore was shown as part of the prayer session animated by Fr (Dr.) Plavendran. After the introductory prayer, an insight of what happens at SPICE was shown through a promotional documentary film. Fr D’Silva welcomed the students and the gathering, highlighting the importance of being ethical in media profession. This was followed by Fr. (Dr) Devasia speaking about Pauline Communication Mission and its activities across the world, citing the writings of Bl. James Alberione, the Founder of the Pauline Family.
Moving forward, Margaret Da Costa introduced the Chief Guest Ambi Parmeswaran, Founder, brand-building.com. In his address, Parmeswaran presented five-key points touching his own academic and career experience in the advertising industry. He called on the students to learn many things but to be specialized in one or two fields. Fr Renold Pascal, the Asst. Director, proposed the vote of thanks recalling all faculty, staff and students with a grateful heart. The presence of Fr Jose Pottayil and Br Luigi Bofelli, the General Councillors, added colour and joy to the ceremony. The well-attended program by students and parents manifests the steady growth of SPICE. The ceremony concluded with the national anthem and refreshments. Congratulations to Fr Dominic and his team for this high quality opening ceremony.